Choosing senior care is deeply personal. It’s not just a service—it’s a lifestyle, a home, and in many cases, a medical necessity. People aren’t just looking for luxury. They want safety. Respect. Dignity.
A 2024 survey found that 82% of families research reviews and ratings before contacting a senior living facility. Another 65% say they would avoid a facility with multiple bad reviews. In short, your online presence can either build trust or break it.
What Families Look For Online
When a loved one needs care, families turn to Google, Bing, and senior care platforms like Caring.com, A Place for Mom, and SeniorAdvisor. Here’s what they look at:
- Google reviews
- Yelp ratings
- News articles
- Social media comments
- Photos and videos
- Testimonials on your website
They also look for red flags—complaints, lawsuits, poor employee treatment, or signs of neglect. Even one outdated photo or unanswered review can lead to hesitation.
The Impact of Bad Press and Poor Reviews
Imagine this. Your facility offers amazing care. Staff is friendly. Residents are happy. But five years ago, there was a bedbug incident. Or a former employee made a claim. Or someone left a one-star review that no one ever responded to.
That negative content still shows up when someone Googles your name. It’s not fair—but it’s real.
Bad press lingers. So do bad reviews. They can impact:
- Move-in rates
- Referrals from hospitals or doctors
- Your ability to attract and retain staff
- Community partnerships
What Reputation Management Does
At NewReputation, we protect and improve how your facility appears online. Here’s what that includes:
1. Review Monitoring and Response
We track every platform—Google, Facebook, Yelp, and industry-specific review sites. We help you respond to reviews quickly and professionally. Even to the bad ones. Especially to the bad ones.
2. Content Suppression
If outdated or misleading content shows up in search results, we work to push it down. We do this by boosting positive news, new web pages, and verified content.
3. SEO Optimization
We optimize your website and content so families find the right information first. That includes testimonials, videos, and blog posts that highlight your values.
4. Crisis Management
We prepare a plan in case something unexpected happens. A negative news story. An incident that draws attention. You’ll be ready to respond quickly, with the right message.
5. Staff and Family Reviews
We help you collect honest feedback from happy residents, families, and staff. These reviews help balance the occasional complaint and show the full picture of your care.
Online Review Strategies
An effective online review strategy is essential for building trust and credibility. People often decide whether to contact a business based on what they read online. Positive reviews can drive growth, while negative reviews—if left unaddressed—can hurt your brand. To stay ahead, businesses need a plan that includes requesting reviews through customer satisfaction surveys, managing their review sites and business listings, and responding professionally to both praise and criticism. Using influencer channels and social media management tools can boost visibility, while a solid review solicitation strategy helps generate consistent feedback. Strong reputation management strategies are built on authenticity, responsiveness, and a clear commitment to service.
Audience Consideration
When managing your reputation, it’s essential to consider your audience. Whether you’re addressing employee satisfaction, communicating with the family of a potential resident, or reaching out to prospective residents, your message should match their concerns. A one-size-fits-all approach won’t work. People want to feel heard, understood, and valued. That’s why successful reputation strategies focus on clear, honest communication tailored to each group. Understanding what your audience cares about helps build trust and strengthens your public image.
Customer Feedback Utilization
Customer feedback is one of the most valuable tools for improving your reputation. Whether it’s through customer experience surveys, online reviews, or open-ended questions, every response offers insight into what’s working—and what isn’t. Businesses that listen and act on customer sentiment build trust and loyalty over time. Ignoring survey responses or social commentary can lead to lost opportunities and damaged credibility. Responding to both positive feedback and negative reviews shows accountability. Tracking review volume and analyzing data evaluation from employee and resident surveys helps you identify patterns and make informed changes. By taking feedback seriously, you turn real voices into real improvement.
Digital Marketing Integration
Reputation management is a vital part of any digital marketing strategy. It works hand in hand with tools like SEO optimization, Google My Business (GMB) listings, and content marketing to help your brand stand out. A clean online presence supports an optimized website and a steady stream of reviews improves your search engine ranking. When prospects are planning to do business with you, they often rely on what they see online. That’s why it’s important to maintain an aesthetically pleasing website, show transparency, and follow a reputation management strategy that aligns with your digital marketing playbook. With in-depth analytics analysis and a clear commitment to quality, you can build trust and stay competitive in today’s online world.
Social Media Engagement
Social media plays a big role in your online reputation. It’s not just about posting photos or updates—it’s about showing you’re active, trustworthy, and part of the conversation. Engaging with your community’s online rep, responding to comments, and being part of local or industry discussions helps build a positive image. If you ignore your social presence, you risk losing trust, visibility, and even potential customers. Review sites, influencer channels, and email surveys are tools that can support this. Use them to gather feedback, connect with lost leads, and strengthen your brand’s voice across platforms.
Why Reputation Management Is Ongoing
This isn’t a one-time fix. Online content changes constantly. New reviews get posted. News cycles update. Algorithms shift.
That’s why we offer ongoing monitoring. Monthly reports. Regular updates. And real support when you need it most.
Let’s Make Your Reputation Reflect Reality
Your team works hard. Your residents deserve respect. Your facility is more than a few comments online.
Let us help you show that to the world.
NewReputation strategically buries unfavorable search results in Google to shape your narrative. They are the best reputation repair company to increase positive online visibility.
